TikTok Advertising in the UAE: Why Dubai D2C Brands Are Getting 3X the ROI of Facebook in 2025
Dubai Meta ad costs have climbed every year since 2020. CPMs that were AED 15 in 2021 are AED 40–80 in competitive categories in 2025. Meanwhile, TikTok advertising Dubai UAE operates in an immature auction, abundant inventory, lower competition, and CPMs that are 40–60% below Meta benchmarks for comparable UAE audiences. Brands that enter TikTok […]